Why Instrument Quality Matters More Than “Upgrades”
Why instrument quality matters more than “upgrades.”
Building a Stronger Music Business Ecosystem
In today’s evolving music landscape, growing a successful music business requires more than selling instruments or offering services. I
Financial Strategies to Grow Your Music Business
Whether you operate a repair shop, music studio, or retail store, having a long-term financial plan ensures your business can grow, adapt, and serve the community for years to come.
How to Fund and Grow your Repair Services
Here’s how to strategically restore funding, improve sustainability, and keep your business running smoothly.
Smart Recruitment Strategies for Music Businesses
Here’s how to attract and retain beginner musicians in ways that build both community and business sustainability.
Holiday Gift Guide for Music Businesses: Tools to Boost Engagement and Growth
Holiday Gift Guide for Music Businesses: Tools to Boost Engagement and Growth
Repair as a Growth Strategy: How Music Businesses Can Build Community Through Repair Initiatives
One powerful way music businesses can strengthen their brand, build loyalty, and expand their impact is by leading repair initiatives.
Rethinking Music Business: From Shopkeepers to Community Organizers
In today’s rapidly changing music industry, running a successful music business is no longer just about selling products or offering services. T
Standing Out as a Musician: How to Engage and Grow Your Community Presence
To truly stand out and thrive, you need to be visible, involved, and engaged with the world beyond your music circle.
The Repair Skillset That Makes You More Employable in the Music Industry
While talent, education, and networking are common career boosters, one often-overlooked advantage is the ability to repair and maintain musical instruments.
Why Pedagogical Selling Needs to Become the New Normal in Our Industry
A case study of Lisa’s Clarinet Shop and the importance of repair technicians and sales ambassadors.
How to Leverage Community Resources to Grow Your Studio Over the Summer
By engaging local resources and building connections around your community, you can turn those slower months into a season of fresh energy, new students, and exciting opportunities. Here’s how!
Why You Need to Go from a Student to a Professional Instrument and Nothing In Between
Why you need to go from a student to a professional instrument and nothing in between.
Basic Clarinet Repair Skills and Tips for Band Directors
This article offers an overview of practical tips for band directors to troubleshooting common problems.
Partnering with Retailers and Manufacturers to Grow Your Program: An Educator’s Perspective
As a band director or private lesson teacher, your role extends beyond instruction—you're the guide in helping students find the best tools for success. The right instrument, mouthpiece, reeds, accessories, etc., can make an enormous difference in a student’s...
How to Deal with Disruption in the Music Industry
Here are some suggestions to not only stay resilient but thrive in the music industry, in the face of disruption.
Building Your Basic Woodwind Repair Skills in 2025
Improve your woodwind repair knowledge to help your students become more aware of their abilities.
How to Improve Your Music Business Revenue
Here are some strategies to help you improve your music business revenue in the coming year.
Advocating for Quality Equipment: A Critical Role for Educators
Advocating for quality equipment: a critical role for educators.
2024 Music Industry Data Reflects Continued Call to Action for Industry Stakeholders
2024 wasn't a good year for the music industry based on a recent report by Music Trades Magazine which you can purchase here. This is evidenced by the continued decline across the majority of industry categories in 2024. This data amplifies the urgency for...























